Not every social media analytics tool is built to service every kind of business. The needs of an enterprise-size business hardly match those of a fledgling agency.
For example, a social media marketing agency could benefit from a tool such as ReportGarden, which provides white-label reporting as well as budgeting, proposal, and invoicing functionality. An enterprise-level organization might find more value in a social listening tool that can monitor all of the social media sites for the thousands of daily mentions of their brand name.