Humans are naturally visual creatures, so it is no surprise that we search for better ways to portray and understand what data is telling us. Data visualization is one of the most effective ways to achieve this because it enables us to take data or ideas that are abstract and difficult to understand as written, and turn them into something easily understood in a more graphical or visual format. To learn more about data visualization and how organizations use it, see our blog post.
However, for any data visualization to be effective, it requires the right tool – which in many cases can mean a multifunctional tool that includes capacity for both visualization and analysis.