In the report, 90 marketers named the following three categories as the top opportunities for improvement over the next 2-3 years:
Attracting and retaining top talent
Developing new services and capabilities
Adopting new methods and processes for working collaboratively
Number 1 should be no surprise, considering that the digital marketing industry is notoriously challenging. Technology can probably assist with hiring and employee happiness, but it’s not the driver. However, goals 2 and 3 can be accomplished with a more sophisticated suite of software-as-a-service (SaaS) products.