Search engine optimization is by no means an exact science, it’s more of an evolving art form, that hinges on the trends and forces of Google itself and the actions of other SEOs.
A huge aspect of SEO revolves around competitor analysis and determining the exact ranking factors behind any given keyword. This makes trendspotting a critical part of the whole practice. This is one of the things that makes life so hard for SEO specialists––they need to keep their finger on the pulse of the changing SEO landscape because it takes a very short amount of time for their best practices to become outdated practices.