Top SEO Tools and Softwares

Learn SEO: A Mega Guide From 7-Figure Experts

Normally when I use the words, “Ultimate Guide”, I’m being a little hyperbolic. I promise you, this guide is the result of hundreds of hours of participating in business forums and interacting in the marketing community. All advice is exclusively provided by professionals that are absolutely killing it in their field.

Long Tail Keywords – The Easiest Way to Grow Your Traffic

When most people think of keywords for their websites, their minds immediately conjure up short-tail keywords. After all, people searching for “car repair,” “garage doors,” or “shoes” will be looking for your business, right?

Advanced SEO Techniques: A Mega Guide to Ranking in 2019

There have been a lot of changes in SEO over the past year alone, and we’re sure that 2019 has even more in store. However, there are pillars of SEO that remain as strong and significant as ever, such as backlinking, website speed, and quality content.

Advanced SEO might feel complicated, but it really all boils down to how much value Google thinks you provide to your users. Be creative, come up with unique approaches to problems, implement industry best practices, and use the right techniques to improve your SERP ranking this year.

Prerequisites to Learning SEO

Congratulations on your journey to learning SEO! SEO is fun and rewarding, but it can be a huge challenge. There is a giant skill gap in this industry. There are people that picked up a book yesterday about SEO that know nothing, and SEO’s that are doctors that do patent research on Google’s algorithm for fun in their spare time.

How to Rank Higher on Google (The Beginner’s Guide)

Getting to the top of Page 1 on Google: Every business wants to be there, but few of them make it.

While getting to the very top of the search engine results for every possible keyword is an unrealistic expectation, it is reasonable to set a goal of ranking higher on Google than you do today, and honestly, its completely reasonable to set a goal of getting a couple keywords to rank in the top 3 for many businesses.

How to Make Affiliate Websites: A Guide to SEO Without Clients

So you can either deal with merchandise yourself or you help clients sell their merchandise and deal with people that have often are stuck in their own understanding of SEO and bring their own expectations for when they should expect results (Its no wonder so many people end up promising the moon).

Content Publishing – The Evolution and History of Content Distribution

Remember the days when only die-hard nerds could get something online? Luckily they are long gone! First, third-party sites simplified online content publishing – but at the expense of your content, freedom and privacy. Now is the time to publish with ease on your own terms (as long as those terms don’t include a protection of your own privacy – or wait – Can you share with the world while retaining some type of privacy?)

Rank and Rent: Local SEO Without The Clients (The Beginner’s Guide)

Working in SEO isn’t easy – even if you understand SEO.

You’re always at the mercy of the overly dominating Google that seems to change it’s algorithms and ranking factors regularly.

And trying to toe the line between what your clients want and what you know are best practices takes balance. A lot of balance.

Wouldn’t life be so much easier if you didn’t have to deal with SEO clients?

With rank and rent SEO, you simply rent out your website. Sounds nice, right?

2019 SEO Trends: You Really Should Be Following These 5 Things

Search engine optimization is by no means an exact science, it’s more of an evolving art form, that hinges on the trends and forces of Google itself and the actions of other SEOs.

A huge aspect of SEO revolves around competitor analysis and determining the exact ranking factors behind any given keyword. This makes trendspotting a critical part of the whole practice. This is one of the things that makes life so hard for SEO specialists––they need to keep their finger on the pulse of the changing SEO landscape because it takes a very short amount of time for their best practices to become outdated practices.

How to Do Keyword Research: (The Most Essential SEO Skill)

Without a doubt, keyword research is the backbone of SEO. I would go as far as saying that keyword research is the foundation of all marketing funnels. If we ask ourselves – “what are keywords?”

The simplest answer is — Keywords are synonyms for “searches” and searches are expressions of what people want.

20 SEO Agency Owners Share how they Generate Leads Predictably Every Month

So you have recently started your SEO agency and are getting a couple of leads a month from word of mouth, handing out your business card to everyone you meet and sending a cold email to every goddamn email address you can get your hands on but your Business is not growing!

What do you need to put your business in the 5th gear?

11 Actionable SEO Techniques For More Organic Traffic in 2019

In this post, we do away with ambiguity and focus on a handful of actionable SEO techniques that get results. Let’s go.

How to Find and Map Keywords to the Buyer’s Journey

Do you want to satisfy searchers and convince them to become paying customers? Then you need to find and map your keywords to the buyer’s journey.

Your customers don’t want to be sold to. They don’t want to be sent “nurturing emails” and be “warmed up.” They don’t want to be “closed” with the latest sales techniques.

301 Redirects for SEO: Everything You Need to Know

Looking to learn everything there is to know about 301 redirects, including how to use them to boost your organic traffic? You’re in the right place.

301 redirects are pretty simple. They’re used to redirect one webpage to another.

But understanding how they relate to SEO is more complicated.

In this guide, you’ll learn:

How to Improve SEO: 8 Tactics That Don’t Require New Content

Are your pages not ranking where you want them to be? Let’s fix that.

SEO is a long‐term game. You need a solid strategy, the willingness to execute and above all, patience.

But that doesn’t mean there aren’t any low‐hanging opportunities to improve SEO. There are plenty, many of which are immediately actionable and don’t require you to create new content.

10 Ways to Get Google to Index Your Site (That Actually Work)

If Google doesn’t index your website, then you’re pretty much invisible. You won’t show up for any search queries, and you won’t get any organic traffic whatsoever. Zilch. Nada. Zero.

Given that you’re here, I’m guessing this isn’t news to you. So let’s get straight down to business.

How to Build a Content Marketing Strategy in 7 Steps (That Gets Consistent Leads)

Want to create a content marketing strategy that actually works? This guide outlines the 7 simple steps that will get you scalable results for your content efforts.

Content marketing is something about which people have an endless amount of questions.

Keyword Difficulty: How to Determine Your Chances of Ranking in Google

Finding a bunch of keywords that you want to rank for is easy. The hard part is figuring out what it’ll take to rank for those keywords (i.e., “keyword difficulty”), and then using that information to prioritize and plan your SEO strategy.

Nobody knows the exact formula Google uses to rank web pages. Even if they did, it wouldn’t change the fact that some keywords are more difficult to rank for than others. That’s what makes the concept of “keyword difficulty” one of the key challenges in SEO.

Resource Page Link Building: The Only Guide You Need

Looking for a link building tactic that scales? This is the resource for you.

Resource page link building is nothing new. Still, it remains one of the most popular link building tactics around.

How popular? In 2016, Moz surveyed 435 SEO professionals. 56% said they used resource page link building, making it the second most popular link building tactic amongst respondents.

Search Intent: The Overlooked ‘Ranking Factor’ You Should Be Optimizing for in 2019

Looking to rank in Google in 2019? You need to create content that aligns with search intent.

It’s difficult to stress just how important the concept of search intent is to SEO. I’m not exaggerating when I say that if you want to rank in 2019, understanding and creating content with search intent in mind is critical.

Don’t believe me? Take a look at this:

Blogger Outreach: How to Do It and Scale It Without Feeling Like a Jerk

Most people hate blogger outreach. It makes them feel like a jerk. But it doesn’t have to be that way. It’s possible to do outreach, at scale, without feeling like a spammer.

You did a thing on the internet.

You think it’s good, but nobody knows it exists.

You wish there were more buzz about it—more tweets, links, all that good stuff.

Not one to be defeated, you head to Google in search of a solution. That’s when you come across this blogger outreach thing.

Hreflang: The Easy Guide for Beginners

If your website has content in multiple languages, then it’s crucial that you understand and use the hreflang attribute.

Hreflang is a simple HTML attribute, but it can be difficult to get to grips with.

Google’s John Mueller described hreflang as “one of the most complex aspects of SEO” because it gets “really hard quickly.”

I Got 103 Blog Post Ideas in 30 Minutes: Here’s How to Do It

Want a list of great blog post ideas that are actually relevant to your niche in under 30 minutes? Here’s exactly how to do it.

Trying to come up with relevant blog post ideas from scratch is always painful. Trust me, I’ve been there and I know what it feels like.

It’s like trying to run through quicksand. Playing darts blindfolded. Conjuring a chocolate bar out of thin air.

Top 100 Most Visited Websites by Search Traffic (as of 2019)

Looking for a list of the most popular websites in the US (and Worldwide) in 2019?

We pulled the top 100 most visited sites by organic traffic in the US and Worldwide.

We then used Site Explorer and Keywords Explorer—our competitive analysis and keyword research tools—to delve deeper into why some of those websites are popular and where their traffic comes from.

5 Ways You Might Mess up When Running SEO Split Tests

SEO split testing is a relatively new concept, but it’s becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing in the context of Conversion Rate Optimisation (CRO) for a long time, and applying those concepts to SEO is a logical next step if you want to be confident that what you’re spending your time on is actually going to lead to more traffic.

Did Google's Site Diversity Update Live Up to its Promise?

On June 6th, on the heels of a core update, Google announced that a site diversity update was also rolling out. This update offered a unique opportunity, because site diversity is something we can directly measure. Did Google deliver on their promise, or was this announcement mostly a PR play?

The Ultimate Guide to Exploring Seattle This MozCon

So, you’ve been debating for years about whether to attend MozCon and you’re finally ready to pull the trigger. Or, maybe you’re still not sure if MozCon is right for you and you’re wondering what the big deal is (a fair and reasonable thought).

Whether you’re still on the fence or looking to get hyped, here’s the spiel for why you should attend this year's MozCon. And if, after seeing our awesome agenda, you're in need more than our stellar line-up and amazing donuts to convince you, then look no further than this post.

The New Moz Local Is Here! Can't-Miss Highlights & How to Get Started

Last month we announced that the new Moz Local would be arriving soon. We’re so excited — it’s here! If you're a current Moz Local customer, you may have already been exploring the new and improved platform this week! If not, signing up now will get you access to all the new goodies we have in store for you.

The Easiest PR-Focused Link Building Tip in the Book - Whiteboard Friday

Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that'll cover and amplify you. Check it out in this week's edition of Whiteboard Friday!

How to Monitor Hreflang Performance With Dynamic Tags in STAT

If you’re familiar with hreflang, you’ll know just how essential this teensy bit of code is to a successful international campaign. You’ll also know that it comes with a boatload of moving parts — multiple pages, sections, and subdomains per country.

That’s a lot of data to track. And if you aren’t hyper-organized, it’s easy to miss out on some big time insights.

Link Building in 2019: Get by With a Little Help From Your Friends

The link building world is in a constant state of evolution. New tools are continually introduced to the market, with SEOs ready to discover what works best.

In 2015, I wrote an article for Moz about how our team switched over to a new email automation tool that drastically improved our overall outreach system — we increased our email reply rates by 187 percent in just one month. Which meant that our number of attainable backlinks also drastically increased.

Using STAT: How to Uncover Additional Value in Your Keyword Data

Changing SERP features and near-daily Google updates mean that single keyword strategies are no longer viable. Brands have a lot to keep tabs on if they want to stay visible and keep that coveted top spot on the SERP.

SEMrush API Improvements: Swifter, Broader, Deeper

If you need to efficiently share vast amounts of SEMrush data through a custom interface, we’ve got good news for you. SEMrush Analytical API (Overview Reports, Domain Reports, and Keyword Reports) has had an unprecedented boost in performance and functionality. Here’s what we now offer for easier data acquisition and analysis.

Listing Management: Now Available in Australia

G’day, Australia! We’re about to bring you the power of SEMrush’s outstanding Listing Management tool, so you better be ready to use it!

You know that all customers are looking for the best products and services around them, and they want results as quickly as possible. Are you sure your business will show up exactly when local customers are looking?

Display Advertising: Audience Targeting

The whole search world is moving from targeting keywords to audiences, which are themselves the new keywords. They allow advertisers to deliver the right message to the right person at the right time, in a way that keywords are incapable of.

Our New Oppty Tool: Actual Sales Opportunities in No Time

How long does it usually take to find relevant opportunities for your business? No matter how powerful your company is, time is money, we all know that. We want you to be able to forget about the time aspect and focus more on the money. Please meet Oppty – our special tool that helps you quickly find ideal leads and turn them into clients.

Position Tracking on the Go!

Always thinking about how to stay ahead of your competitors? Losing sleep over your website’s daily rankings? Obviously, you should get more rest, and it’s very possible now that we’ve created our Position Tracking Mobile App. It lets you follow all of your Position Tracking campaigns on the go, so you can keep an eye on your website no matter where you are!

Discover Any Company’s Mobile Traffic Sources

Nearly two-thirds of total digital ad budgets are spent on mobile, according to an IAB and PwC report. To win in the increased competition for users’ attention, you need to bet on the best-performing tactics. Now you can discover them with the Mobile Traffic Sources breakdown in the SEMrush Traffic Analytics tool.

SEMrush Launches a Tool for Amazon

Sellerly is a free tool for increasing conversions of Amazon product pages by split testing the main elements that affect sales.

Split testing is a method used for data-driven optimization, and our new tool will help you to easily apply it to your Amazon listings. If you are serious about your business, you can’t rely only on your intuition, you have to back your decisions with data.

Site Audit: New Features for Site Migration

Site migration is without a doubt a very important stage in the life cycle of a website. You have to pay attention to many details in order to keep your SEO machine running and to avoid damaging anything. Site Audit, SEMrush’s unique multi-tool for technical SEO, now provides you with everything you need to relocate your site safe and sound.

Impacts Of Continuously Updating Old Content

Hey guys! I’m Solomon with Clickx. For today’s marketing hack, I’m going to help you keep your content up-to-date. A lot of people have stale old blog posts that are really not generating any new traffic. So my job here is to show you how to keep your content up-to-date!

The 2 Marketing Metrics for Create a Realistic Budget

When creating your marketing budget, it can feel impossible to know exactly how much you should spend. With so many different factors to consider, it’s easy to make mistakes and overspend, or simply not put in enough investment. This can lead to low profit margins, or a less-than-successful promotion of your products and services.

7 Micro-Content Pieces Where Content Is a Deal Breaker

Content is King. You’ve probably heard that before. If you’re a marketer, you certainly have. Although coined long ago, it couldn’t be truer today. Still, many of us are missing out on what constitutes as content. Traditionally, we think of content as:

Get a Stratospheric Search Ranking Using Social Media

As a small business owner, you probably know how both Search Engine Optimization (SEO) and social media can help your business grow and attract new customers. However, the link between the two is often ignored. If you’re not considering how SEO and social media contribute to one another, you may be missing marketing opportunities.

This Free Resource Can Help Skyrocket Your Visibility

When creating marketing materials to increase your visibility, you’ll probably first consider techniques like social media and Search Engine Optimization (SEO). While these are great options for growing your online presence, they also come at a cost. If you’re looking to save some cash, you can also tap into the free resource you already have access to—your community.

3 Clickx Features That Give Agency Achieve Hulk-Sized Growth

Whether you’re new to the business world or your agency has been around for years, chances are you’re always looking for better ways to attract customers. Unfortunately, it isn’t always easy to achieve sustainable growth. Without the right insights and information, you may struggle to really connect with your target audience and build a presence online.

Optimization Mobile Search for 3 Types User Behaviors

Online searches are one of the most popular and efficient ways for internet users to explore the web. However, fewer and fewer people are turning to desktop computers or even laptops to perform their searches. Thanks to the ease and mobility of smartphones and tablets, users are choosing to use smaller devices to search online.

Bolster Your Agency’s Client Base with Clickx Features

Attracting, converting, and retaining clients is the most important part of creating a successful agency. If you’re unable to effectively grab the attention of your target audience, convince them to purchase, and please them enough to keep them coming back for more, you’ll struggle to get your agency off the ground.

The Clickx Rank Tracker: A Perfect Replacement for the HubSpot

You’ve probably heard that keywords are the backbone of any SEO strategy. While properly targeting the right keywords can get your content seen by more people, aggressively focusing on a few phrases won’t result in the same SEO improvements as it might have a few years ago. If you want your SEO strategy to be successful, you need to go beyond basic keyword research.

How Google Is Making Spam-fighting Even Harder

Most of us know which industries are the biggest culprits within the Google spamming circle, but are you aware of the advantages scammers are able to take, thanks to Google’s rules? Contributor Dan Foland shares some of the worst examples, how they have managed to slip through the net, and the impact they have on legitimate local businesses.

About a BLOB: The Story of the BrightLocal Rebrand

We’re incredibly proud of the significant updates we’ve made to the BrightLocal brand, so I thought I’d share with you, dear reader, the story of how we got here.

Before we begin, you’ll want to know why it was time for a brand refresh. Take a look below at how the BrightLocal brand has changed incrementally over the years.

The 5 Highest ROI Marketing Investments Local SEOs Can Make in 2019

We all want value for money, but that’s especially important when you’re a local business on a smaller budget. Dan Fries emphasizes the importance of optimizing your client’s web presence through core local SEO best practices. Read on as he outlines the five most critical and cost-effective marketing moves.

3 Key Strategies to Deliver Google Ads Success for Local Businesses

Investing in Google Ads for your client’s local business can increase local foot traffic, in-store sales, and qualified leads. But how do you do this at a low cost whilst tailoring your strategy to your client’s services and business goals? Powered by Search’s Director of Paid Media, Brandon Coward sheds light on the ever-changing features in search, and explains how to approach Google Ads locally.

How Enterprise Businesses Can Use Facebook to Improve Customer Experience

For multi-location businesses, tackling customer experience online can be tricky. With so many customers turning to Facebook for business information, reviews, queries, and more, it’s a critical that you understand how to do it better than your competitors. Contributor Hugh Beaulac shares his steps to earning more customers, keeping your existing ones happy and ultimately, increasing revenue.

Local SEO: What to Consider When Opening a New Location

If you’re thinking about opening a new location for your business, it’s important you have a complete understanding of how Google operates when it comes to making sure your customers find you. Senior SEO Strategist at Powered By Search, Kyle Goodchild walks us the through how you can enhance your relevance, proximity, and prominence, all while avoiding competing against yourself in SERPs.

6 Local SEO Trends We’ll Experience This Year and Beyond

To stay ahead of the competition in Local Search, you need to keep on top of the the ever-changing trends, understand how you can get involved, and learn what to look out for. Here Contributor Kayla Matthews breaks down the top six trends all local business owners and marketers should be aware of in 2019.

How many times have you searched for a local business online, whether on a mobile browser, Google Maps, laptop, tablet or smart speaker, in the past month? If you’re like most consumers, chances are you’ve found yourself doing this fairly frequently. Growing numbers of companies are recognizing this and increasing their focus on Local Search Engine Optimization.

Acxiom to Retire Directory and Local Search Products at End of 2019

In 2018, Acxiom was acquired by publicly-traded advertising company IPG. In order to comply with the California Consumer Privacy Act (CCPA) which comes into effect on January 1st, 2020, Acxiom will be shuttering its directory and local search operations, including its data aggregator functions.

(N.b. If you’re asking ‘what’s a data aggregator?’ we’ve got you covered! Check out this explainer on how manual citation submissions differ from data aggregator submissions.)

Google Is Testing GMB Posts ‘Related to Your Search’

Google is always testing new things in Google My Business. Here, contributor Claire Carlile shows us an example which proves that GMB Posts are worth investing in for almost every type of local business.

The New Google My Business Features Giving Power Back to Local Businesses

In a blog on June 20th, Google My Business announced a number of exciting new features that we believe will help local businesses maximize the impact of their listings.

The blog, ‘Helping businesses capture their identity with Google My Business‘, identifies a number of new features to Google My Business. While GMB is busy releasing new features all the time, some of these new releases should be particularly useful for local businesses.

Win that pitch by impressing with your backlinks strategy

Want to take your pitch to the next level? You need to customise it! By using Campaigns and link alerts, you can demonstrate more value in your pitch and show that you’re 10 steps ahead of anybody else looking at your website.

How to use Majestic to screen for good clients (and avoid poor ones)

The first conversation with a prospective client is always a challenging one when you don’t have key information at hand which defines whether this prospective client is a good one or a poor one. Majestic’s Google Chrome and Mozilla Firefox extension allows you to discover key backlink information about a prospective client, whether that’s an interesting backlink they have received from a global brand or if their website is gaining links from unrelated and possibly inappropriate websites. Dixon Jones explains to Ken McGaffin how our Chrome and Firefox extensions work and how they can be of important use to anyone.

Creating Disavow Files using Majestic

Now you can easily export bad backlinks in Disavow format, making it easier to upload them into Google. While the guys at Majestic are putting together the finishing touches, I thought I’d just show you how to build a disavow file using Majestic in this video and blog post.

How to use the Campaigns feature with Search Explorer to easily create targeted backlink prospects

Setting up Campaigns at an early stage gives you useful link intelligence and helps you build a solid foundation for the future. In this example on food waste, I’m going to show you how Campaigns works together with Search Explorer to easily create targeted backlink prospects

Rather than enter a domain or URL into the search box, I’ll enter a keyword phrase and hit the search icon. This brings up the Majestic Search Explorer – still an experimental tool, but one that is fully functional and already produces some very useful results, as I’ll show in this post.

How to Retain Struggling Clients And Rebuild Trust

Laura Hogan spoke to Ken McGaffin at BrightonSEO explaining why maintaining trust with your clients is crucial when building relationships with them. If you’re seen as a person who can help them in their day-to-day work and help them do their job better, they’re more likely to be a client for a longer period of time.

Analyzing Keywords to Prioritize the Right Opportunities

Keyword research is the difference between aimlessly creating content and strategically capturing search opportunity.

At Page One Power we’ve seen firsthand the difference in results between simply throwing content ideas at the wall to see what sticks, and taking the time to research, analyze, and prioritize keyword themes with the most opportunity.

How 3 Companies Turned Embarrassing Mistakes into an Avalanche of Backlinks and Media Coverage

We all make mistakes and hope to learn from them – but when you make a truly monumental mistake, most of us would just want to hide away and make sure that as few people as possible get to know about it. Not so with the 3 companies I look at in this post. With some quick thinking, a social media splash and some nimble PR – they each turned their mistake into an avalanche of quality backlinks and media coverage that would be the envy of any savvy link builder!

How a Small AI Company Gained Backlinks From Major US News Publications

When your biggest competitor is the world-famous Massachusetts Institute of Technology, universally known as MIT, and you are a minnow based in Israel, then you’re always going to have an uphill struggle to get noticed. But undaunted, the cleverly named Beyond Verbal, is developing voice-enabled artificial intelligence products for personalized healthcare screening, has managed to earn major editorial links from the likes of Fast Company, The New York Times and Newsweek. And they did it, not by explaining how their software worked, but by showing how it worked through case studies, published research and some very clever public relations work.

WooRank Update: New Keyword Suggestion Feature

Keyword research — the process of finding new keywords to target and track when marketing a website — one of the most important parts of SEO (targeting the wrong keywords will waste time and cost you money) but it frustrates and confuses a lot of website owners and marketers.

6 Killer Strategies to Increase Your Agency's Margins

Did you know that the 50 top-performing marketing agencies in the country have an average profit margin of only 10.4%?

There is a HUGE amount of room for improvement, even without adding more clients.

Today, we're sharing six strategies that can dramatically improve your bottom line and make you more money.

These are real strategies we’ve tested with our business, and we think you’re going to like them.

Let’s get into it:

Track Your SERP Features with WooRank

WooRank customers and trial members are now able to track Google SERP features for their keywords using Keyword Tool.

Here at WooRank, we’re all about making sure our tools and features are constantly up to date with the latest SEO and Google best practices in order to deliver you the freshest and most relevant data so you can improve your SEO and marketing performance.

Prioritizing SEO Tasks Using WooRank Data

When you first decide to start dedicating your time and resources to improving your website with SEO, the typical question you’re likely to ask first is where to start. And most SEO agencies, experts or freelancers will tell you to start with a site audit and then go from there.

But what does "go from there" really mean?

If you’re working on your website for the first time, or don’t have a ton of experience in the digital marketing realm, looking at the results of an SEO wellness check, even one as user-friendly as WooRank’s Reviews, can make you feel a bit like this guy:

Local SEO Starter Guide for Your Website

Local SEO is the process of optimizing a website to appear in search results when people search using queries that demonstrate local search intent. It’s all about reaching people who are looking for something (usually a particular type of business, but not always) in a given geographical area.

Google's Second Change in a Week to Focus on Site Diversity in Search Results

You might have noticed in the past that search results for some keywords list 4 or 5 (or even more!) pages from a single website in the top results. Site diversity will limit websites to just 2 pages in the top results for a single query.

How Long Does It Take to Rank in Google & How To Speed It Up

Regardless if you’re just starting out with SEO, or you’re offering SEO services for a long time, everybody seems to ask you the same thing:

“How long does it take to rank in Google?”

Well, it’s time to understand exactly what factors impact ranking time so you can approximate (after an SEO audit) how long it would take to rank and, if it’s the case, sign a contract with your client accordingly.

Is Relevance the Most Important Google Ranking Factor? Interview with Gerry White

We’re back with a new guest for our cognitiveSEO Talks series, Gerry White, an SEO expert with broad knowledge in analytics, digital and search marketing strategy, social marketing and a lot more. With almost 20 year experience in digital, Gerry is a technical marketing consultant that has worked with companies such as BBC, McDonald’s, Gordon Ramsey, Premier Inn or DirectGov. Gerry has been creating, promoting and analyzing websites and more recently apps for companies across the world and he is also a speaker on international conferences. At the moment he is working at Just Eat.

The Best SEO Plugins for All Major Platforms [The Complete List]

Call it as you want: plug-in, extension or add-on, its purpose remains the same: to make whatever software you are using more feature-rich. There are a lot of great plug-ins, but the ones we’re going to focus on are the plug-ins that will enhance your SEO efforts.

We’re not going to get terribly technical so enjoy checking the plugins below and use the ones that fit you best.

New Ways to Identify Growth Opportunities Across Organic Search and Affiliates

As we continue our efforts to surface the most critical and relevant insights for our customers, we are excited to announce the release of two new tabs for your Workspace designed to increase growth opportunities: Organic Search Overview and Referrals Overview.

Drive More Traffic Using Keyword Recommendations

In the new Organic Search Overview tab, you can see an overview of a domain’s overall organic performance against the competitors you selected (your Arena). This allows you to quickly identify opportunities for growth at a glance. You can also use this page as a jumping-off point to all of SimilarWeb’s organic search insights & capabilities.

5 Modern SEO Practices for Money-Making Marketers

The Internet has become a necessity for today’s evolving businesses. There are over 4.2 billion active Internet users around the world, with 3.4 billion of them using social media. Attracting the attention of potential customers in this crowded marketplace is a challenge. And the best tool for facing the challenge is search engine optimization (SEO).

Why SEO, out of all the marketing approaches available on the Internet? A proper SEO strategy helps businesses maintain a robust and user-friendly website that ranks highly on search engine results pages. For instance, adding a call-to-action (CTA) on every blog post may lead some readers to one of your product pages, thus increasing conversion rates. However, SEO depends on Google algorithms that are continually being updated. Strategies that may have won you the top-page result last year may not work today.

9 Reasons You ABSOLUTELY Have to Build Nofollow Links for SEO

Do you grimace when you see “SEO” and “nofollow” used in the same sentence? If you know what nofollow links are, you might think they are utterly useless in SEO. You might even hate them enough to avoid them completely and never use them yourself, not even to share somebody else’s content with others.

20 Best SEO Tools in 2019

In just a few years, most desktop software has moved online, now performing in the cloud to collaborating users. These users can access their projects from any device, anywhere in the world. This is why online SEO tools are so popular. The only serious choice people are making these days is between having free online accounts or mining the advantages of paid subscriptions.

While there are now 80+ online SEO tools to choose from, a really good set of tools can make a big difference – you can work smarter and faster with them. Some users prefer a mix of different specialty tools, while others go for all-in-one platforms. Let’s take a look at the current field:

Best Multilingual SEO Practices: Your Ultimate Guide

All of us have purchased items from online stores that are actually in foreign countries. In fact, we may not even know they are located somewhere else. Their website is in perfect English; the purchases are made in U.S. dollars; and the only hint may be a longer-than-normal shipping time.

These foreign businesses understand that, if they are to grow, they have to expand beyond their geographical and language borders. The same goes for you.

How to Optimize Old Blog Posts for Better SEO & Traffic

Why do people optimize their old stuff if there is a great list of topics they can cover and write about?

There are actually several reasons for this.

We can name the first reason the “historical wave”. Trends come and go, get lost in history and appear to be in fashion every day, if not hour. There is nothing to be surprised about if topics you wrote about several months/years ago seem to be trending right now. Different times call for different trends, but it’s always vitally important to have an edge on them in any possible way.

15 Stratagems to Boost Your CTR in Google

When your site appears in Google for any search query, it’s called an impression. Then what is click-through rate (or CTR)? It’s the number of clicks on your search results divided by the number of impressions, and then multiplied by 100%. Or much shorter and prettier as a math formula:

80+ SEO Audit Tools (And Best Practices for Each Kind)

According to Moz, pages appearing after the first results page on Google get less than 10% of clicks. That means a first-page result is critical for businesses relying on organic search to get new business. Whether you’re an agency promising results to your clients, or a business owner trying to get views on your product, competition is often fierce.

Fortunately, there are many free and paid tools on the market to help you optimize your website, beef up your content, and give you a fighting chance at ranking well in organic search.

20 Powerful Search Ranking Reports to 10X Your SEO

Almost two-thirds (61%) of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. If you’re one of the 61%, the tools you choose to accomplish your inbound goals will have a major impact on your success. Search ranking reports help teams make key decisions about their inbound initiatives — like figuring out what is working and why.

But because not all SEO tools offer the robust rank tracking that agencies need, we’ve compiled a comprehensive list of 20 of the top search ranking report software. To help you find the tool that best suits your team’s unique needs, we’ve broken down our list into four categories:

    All-in-One SEO Ranking Tools
    White-Label Reporting Tools
    Dedicated Paid Search Ranking Tools
    Free Ranking Tools.

AWR and Search Influence – Case Study on Local Rank Tracking

Search Influence is one of the largest digital marketing companies on the Gulf Coast of the United States. Production Manager Michelle Neuhoff Boyd and her team help thousands of customers grow their online visibility in various industries, including automotive, law, surgery and more. “We were originally introduced to AWR in 2010 by another expert in … Continue reading

How to Track the Visibility of Dynamic Keyword Groups in AWR

Keyword segmentation is an essential step for making sense of hundreds or even thousands of keywords tracked monthly for an SEO project. But once you’ve created your segments and sliced the data into smaller, more relevant groups, you also need to think about setting up performance tracking to keep an eye on how each segment … Continue reading

CTR Stats – Changes Report for April

Compared to March, there are quite some interesting April clickthrough rate variations registered by our CTR tool. These changes impact top ranking websites’ CTR on all searches and we’ll drill down on the most affected queries, such as un-branded, long tail, specific intent queries and some industry specific ones. Here’s how each of the above … Continue reading

5 Ways to Boost Google Rankings with Google Search Console & AWR

Everyone wants to rank high on Google. One of the problems is SEO can be time consuming, not to mention difficult. But what if there was a way to boost Google rankings quickly? It’s quite simple actually: Find keywords that you’re already ranking for, but not in the top positions (yet). If you can find … Continue reading

Screaming Frog 2018 – A Year In Review

As the year comes to an end here at Screaming Frog we thought we would add to the inevitable roundups posts with our own. But instead of just bragging about the work we do or making pointless ‘SEO predictions for 2019’, we also want to celebrate the people that make the company what is it (we are also bragging, but we’re not just bragging). So take a look at what your favourite frogs (sorry Kermit) have been up to this year!

11 Little-Known Features In The SEO Spider

The Screaming Frog SEO Spider has evolved a great deal over the past 8 years since launch, with many advancements, new features and a huge variety of different ways to configure a crawl.

This post covers some of the lesser-known and hidden-away features, that even more experienced users might not be aware exist. Or at least, how they can be best utilised to help improve auditing. Let’s get straight into it.

SEO Spider Companion Tools, Aka ‘The Magnificent Seven’

From crawl completion notifications to automated reporting: this post may not have Billy the Kid or Butch Cassidy, instead, here are a few of my most useful tools to combine with the SEO Spider, (just as exciting).

We SEOs are extremely lucky—not just because we’re working in such an engaging and collaborative industry, but we have access to a plethora of online resources, conferences and SEO-based tools to lend a hand with almost any task you could think up.

Learn To Crawl: SEO Spider Training Days

On the 24th of January SEOs gathered in London for Screaming Frog’s inaugural SEO Spider Training Event. Attendees flew in from far-flung places such as France, Germany, and even… Cornwall. (If you’re British you’ll appreciate just how far away that is!)

Their destination was Marble Arch, London. More specifically, room ‘Adjust’ within the exquisite function centre we’d hired for the event. Other rooms on the same floor were named: ’Accept’, ‘Action’, ‘Affirm’, ‘Assume’, and ‘Agree’; So positive vibes (and jokes about adjusting crawl speed) were felt throughout the day.

Screaming Frog SEO Spider Update – Version 11.0

We are delighted to announce the release of Screaming Frog SEO Spider version 11.0, codenamed internally as ‘triples’, which is a big hint for those in the know.

In version 10 we introduced many new features all at once, so we wanted to make this update smaller, which also means we can release it quicker. This version includes one significant exciting new feature and a number of smaller updates and improvements. Let’s get to them.

Top SEO Tools for a Digital Marketer in 2019

Awareness in the Digital space is increasing like never before. You need to be updated every second so that you don’t miss anything. For Digital marketers, SEO is like their best friend that rescues them from every situation. With a large number of websites coming up and crowding up the internet SEO executives need to really fight for their space, web traffic and good rankings. SEO Tools act as helping hands for digital marketers as they make them quick and updated in the market. Here are Top SEO Tools for a Digital Marketer in 2019

If you use the right SEO Tools, your website will rank better, you see improved web traffic, increased visibility, ultimately enhancing your total online presence. So, which are the SEO tools for 2019 you will benefit from?

The Complete List and a Guide on Top SEO Tools in 2019

A number of misconception endure in the SEO industry, that it is completely the outcome of guesswork, or that it is a “dark art” difficult to understand, let alone master. Others compare SEO with the all-too-usual habit of filling your website with lists of connected keywords. An unorthodox tactic that is powerful initially, but also can ban your website from renowned search engine returns.

The truth is that the basic policies of SEO are not only fair and simple to learn, but they are also fundamental for building a prosperous web appearance for your company or organization. If SEO is arranged early and executed well, it can turn out a cost-effective and time-saving solution when developing your website.

The Top 5 SEO Tools for Digital Marketers

SEO is one of the most mysterious areas of Digital Marketing. Most of the digital marketing verticals like paid advertising, email marketing and analytics are straight forward. You can always go back and refer to a document to understand how to do things.

When it comes to SEO, there is a bit of mystery in it. Google doesn’t always tell you why they are ranking certain sites above you and when they change the algorithms. If you want to survive in the SEO game, you need to have good intuition, think like a search engine and use SEO tools to the maximum.

The Best SEO and Digital Marketing Tools for 2019

If you’re looking for the best digital marketing tools out there – you’re going to be pretty happy with this comprehensive guide. We put every one of these to the test ourselves. Here’s our list of the best digital marketing tools, SEO tools and web applications & services that make running your business (and your life) easier.

17 Best Free or Freemium SEO Tools to Improve Your Ranking

As an SEO, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the meta tags from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. SEO tools help you to complete a set of tasks as fast as possible and with as close to perfection as you can get.

In this post, I will present a list of awesome SEO tools that are either free to use or offer a freemium version (meaning that you need to pay only if you wish to use extra features).

The Top 10 SEO Tools Marketers Want in 2019

When we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut from keyword research, site audits, backlink analysis, and content ideation to scheduling, testing, editing, link-building, outreach, and email marketing. And that’s just to name a few.

While there is no universal tool that serves every conceivable need for every marketer on the planet—and, to be sure, the right tool often depends on the task at hand—the goal is frequently the same: driving more traffic and conversions.

25 Simple and Free SEO Tools to Instantly Improve Your Marketing

Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.

Fast-forward to online marketing. How can you work smarter and faster with SEO?

13 of the Best SEO Tools for Auditing and Monitoring Your Website in 2019

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.

Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.

That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it.

10 SEO Tools to Optimize Your Website for Success in 2019

Search Engine Optimization (SEO) is one of the hardest parts of running a website. The way Google and other search engines rank your website changes constantly. This means you need to keep up with the latest SEO developments if you want to outpace the competition.

The good news is that there are plenty of excellent tools you can use to tackle SEO and get the data you need to improve your rankings. If you know what they are and what they can do for you, you’ll be well equipped for success.

In this article, we’ll introduce you to 10 of our favorite SEO tools. Each can help improve your rankings on all the popular search engines, including Google and Bing. Let’s jump right in!

Top 10 SEO Tools Worth the Price

Last week, I wrote a blog post on the Top 10 Free SEO Tools for Beginners. Today I will be continuing on that theme with a look at the Top 10 Paid SEO tools, for the more advanced SEOs out there.

Please note, many of these tools offer free versions as well, but for full functionality you’ll want to go for the paid versions. For more detailed information about features and pricing, be sure to follow the links to the company websites.

Best SEO Tools 2019 Do You Really Need Them

Taking absolute control over Search Engine Optimization can be hard.

It’s even tougher when you have just started out.

But hey! Don’t forget, we are living the best times of our lives – we have the free world of the Internet!

You can find hundreds of free online SEO tools that can help you achieve your goals and track them at the same time.

But to make it easier for you, we have found the best free SEO tools and compiled them here on this list.

20 Essential Technical SEO Tools for Agencies

There is no shortage of technical SEO tools for agencies.

From identifying issues with site speed to crawling and indexing, it’s important to have the right tools in your arsenal to identify any technical issues that may be impacting organic search performance.

What follows is a list of essential technical SEO tools that every SEO professional should become familiar with.

29 Best Free SEO Tools

The response was INSANE.

We got more than 50 suggestions. And our thread is now 3rd most popular on that subreddit.

But we didn’t stop there. We tried and tested all the suggestions, and whittled them down to a manageable list of the 29 most useful free SEO tools.

If you’re on a tight budget, this list should serve you well.

Let’s get started.

25 AMAZING Free SEO Tools

This is a list of the 25 best free SEO tools on the planet.

In fact, these tools have helped my site get 200k+ visits per month.

(Most of which came from SEO)

The best part?

All of these tools work GREAT in 2019.

Let’s get started…

Top 10 Best SEO Tools You Must Try updated for 2019

Are you searching for the best SEO tools in the market, or for SEO software reviews?

If nobody created awesome digital marketing tools for us we’d never get anything done for our clients! And if we did, it would take 100x longer than it would with the right online tools.

When it comes to SEO, this couldn’t be any truer.

18 Best SEO Tools that SEO Experts Actually Use in 2019

Mastering SEO optimization can be hard, especially if you’re just starting out. Fortunately, finding the best SEO tools is easy, we’ve compiled them all on this list. We reached out to over 30 SEO experts to find out what the best SEO software is and what keyword tracking tools are impressing the SEO experts. You don’t need to try all these tools, you just need to figure out which one works best for your store’s needs.

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