In 2011, when IBM Watson won an exhibition match on Jeopardy against two of the show’s top champions, Paul Roetzer was fascinated. While he was impressed that a computer could beat two world-renowned Jeopardy champions, he was already thinking ahead.
As the CEO and founder of PR 20/20, a Cleveland-based digital marketing agency, Roetzer began to wonder about the potential of artificial intelligence (AI) in marketing. Thus began a journey that led him to found the Marketing AI Institute in 2016.