No matter how well thought out your strategy is and how much buy-in and budget you secure, the success of your content marketing program hinges on a single, critical component: having the talent available to execute your plans.
That puts skilled writers in a position of power. Despite the looming specter of AI bots that can create assets at lightning speed and impressive scale, even the most sophisticated systems aren’t equipped to match the emotional depth and resonance of a story crafted with care by humans.