What is TikTok
TikTok is an app that resembles that of a social media platform. You may also know TikTok by its former name, Musical.ly. This app allows users to showcase their creativity with their followers by uploading short 15 second videos. These videos are often comedic or take the form of a short music video and lip-syncing.
Data on Success
TikTok is a relatively new app that acquired a mass following in 2018. Although it was originally founded in China, by the end of 2018, 40% of its users were located outside of China. Also, at the end of 2018, the app had the most amount of downloads on both the iOS and Android platforms, exceeding those of other more established social media platforms such as Facebook, YouTube, Snapchat, and Instagram.