Determining the right social media platform/s that a business should maintain a presence on is often tougher than it sounds.
That can be even more difficult for boutique businesses, like dress shops or bakeries, since many are operating on limited budget and bandwidth. There’s a general understanding that boutiques should have some sort of presence on certain social platforms, however the platforms you use also need to be able to provide a measured, long-term return on investment to justify any such effort.