More and more companies are realizing that in order to be in front of their customers and interact with them the way they want, they need to have an app. Aside from that, there are a ton of advantages to investing in a high quality app for your business. From building customer loyalty and brand recognition, to improving customer engagement and differentiating yourself from the competition, apps are a critical way your business is perceived. Don’t have an app? Most customers will move on to someone who does.
Unfortunately, too many businesses don’t give apps enough focus, and it shows. Poor execution, lack of funding, slow performance, and limited functionality all make it easy for customers to move on to someone else, with literally a tap of their finger. When it comes to building a quality app, you should consider going native.
Let’s take a step back first. What is a “native” app exactly and why is it important? When creating a new mobile app, you basically have two choices: a native app or a hybrid app. Each have their own advantages and approaches. To put it simply, native apps are designed specifically for, and only run on a single operating system (Apple or Android), while hybrid apps can be developed once and run on any modern device.