What is inbound marketing? Think of it as a circus barker, extolling the mysteries and excitement that lie in wait just inside the tent. The barker is yesterday’s marketer whose job was to grab people’s attention. Then he created excitement and curiosity by painting verbal pictures. People would listen, drawing nearer with craning necks to see what the fuss was all about. A successful barker would convert the inquisitive looky-loos into buyers, who traded their hard-earned dimes and quarters to see the bearded lady or the two-headed calf.