A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. On a bad day, you’ll often find us tearing out our hair, trying to figure out what makes for content that people actually want to read. But it doesn’t have to be that way.
The trick is to take off your marketing hat and think like a consumer while brainstorming for relevant content. This seems counter-intuitive, but if you take a step back, you’ll see that people really want to read about things they care about or more often than not: top trending topics. That is the (not so) secret behind creating content that converts.