When a website is built and launched, the first question is often: “Great! Now, will my website show up in Google searches?” Enter Search Engine Optimization (SEO), the part-wizardry, part-hard-work, part-inside-expertise skill of proving to search engines that your site is worthy of being ranked well.
If you’ve worked with a marketing agency or hired a marketing pro, they have surely mentioned SEO and what needs to be done to please this picky animal. But many of the terms can be confusing, or acronyms, or both. So we’ve put together this glossary of need-to-know SEO terms for busy people who want to be well-informed about their search engine traffic.