There’s a big secret about content marketing tools: most of them don’t matter.
Most of us have known someone—a friend, a coworker, a classmate—that’s all about the gear.
One of my coworkers at my first job was particularly guilty of this.
He’d develop a fast interest in a new hobby, and one of his very first steps, before taking lessons, talking to others or even dabbling too much in the basics, was to load up on gear.