Technology in e-commerce is changing the world of online shopping as we know it. While in-person businesses are almost becoming a thing of the past, e-commerce is a major industry. As demands continue to grow, companies need to find new ways to boost the customer experience and provide value.
The biggest technological introduction that’s altering e-commerce for the better is artificial intelligence (AI). This trend towards automation means online retailers are able to utilize data, promote products, and target customer needs more efficiently. Keep reading to explore how the growth of AI in e-commerce is changing online shopping as we know it.