I spent close to two years interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. At the same time, I’ve also been helping several global brands build their strategies to make this happen.
This newly published research on global content strategy summarizes my findings, outlining the challenges organizations face trying to scale and at the same time, coordinate content initiatives beyond borders. The research also looks at global content strategy best practices across people, processes, and technology.