In PPC, so much focus goes into the front end of channel selection, campaign creation/targeting, keywords, ad messages, etc.
Often, the landing page and its performance are often neglected. Sometimes the client doesn’t see the value. Sometimes they are too small to have the resources to invest in landing page creation. Other times, landing pages suddenly come under scrutiny if performance goals aren’t being met.
Regardless, landing pages can make or break any PPC account and deserve your time and attention. To help you along the way, here are some fabulous resources for you, your client and creative teams.