Human beings most often keep doing things that worked once. It is true for almost every facet of life. Similarly, in businesses, we embrace a strategy that worked successfully a few times.
This is how we give priority to tried and tested strategies. But this approach of repeating a tested and tried strategy again and again to drive growth no longer seems to have all the answers. Modern businesses, especially the ones looking for digital exposure such as mobile presence need to incorporate out of the box approaches to stand out of the competition.