One of the biggest benefits of eCommerce has always been its ability to expand your business far beyond the local market. By building an online store, even the smallest garage-based startup can serve customers far outside its own neighborhood, across hundreds or even thousands of miles. Online retail makes the world a more accessible place.
Even better, if you choose to go international with your business, the tools exist today to make it possible even if you're still relatively small. International commerce no longer belongs exclusively to big businesses with huge budgets.
The United States possesses an enormous and varied market for all types of products and services. Running a business outside the US doesn't mean you can't tap into that market yourself. With the approach of Canada Day, we were interested in learning more about Canadian eCommerce businesses that maintain an American customer base. We reached out, and now three experts weigh in with their stories, viewpoints, and tips.