It seems like such a simple question. “Should I do SEO or PPC?” We hear it all the time in Portent’s dedicated small business digital marketing team. “Where should I invest my time and treasure to generate the results and the revenue that will allow my new business to survive right now? And to thrive in the future?” The answer of course is: it depends. But before we try to give any blind guidance, let’s start with a 101 level overview including some resources to learn more about each channel. If you’re more advanced, we’d suggest starting with the Portent Digital Marketing Stack explorer or the Digital Marketing Stack Explained series.