When you’re doing your site’s SEO, you have to be careful.
The techniques that used to work will now get you penalized.
The techniques that used to be a waste of time are now indispensable.
Given that Google changes its search algorithm frequently, it’s not surprising marketers get confused sometimes.
Speculations about the latest SEO trends run rampant and are a breeding ground for many myths.
For this reason, it’s sometimes difficult to tell fact from fiction.
Of course, the Internet provides the perfect framework for misinformation to spread at an alarming rate.