Modern businesses need creative and interactive interfaces to increase customer engagement and to increase user-friendliness of their applications. Whether you are targeting a web or a mobile app, it is quintessential that efforts be made to customize it as much as possible to get a perfect fit for your business needs.
With a lot of development in the technology, the target audience is craving for more personalization and interaction now-a-days. In order to fulfill these demands and maintain a good customer engagement, businesses are required to take their UI a bit more seriously to offer a high-end user experience to their customers.