An omnichannel approach is not a hype thing in eCommerce. It has never been a trend and different merchants never treated this conception in the same way. So, why there is a necessity to discuss the omnichannel approach right here and right now? The answer: as new technologies emerge and build new channels for shoppers, why not use this opportunity and create a new and more engaging journey for them?
But first of all, take a look at the term “omnichannel”. According to Wikipedia, Omnichannel is a cross-channel content strategy that organizations use to improve their user experience, which includes channels such as physical locations, ecommerce, mobile applications, and social media. Companies that use omnichannel contend that a customer values the ability to engage with a company through multiple avenues at the same time.