The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from iScootCo, who had a PPC campaign that competed against Google shopping sponsored results, which meant that iScootCo had to use call to actions in their search title to grab the reader’s attention and into a click. The main problem with the campaign, though, was the fact that the landing page was badly formatted, meaning the contents of the landing page did not fit the screen of the device viewing it. This would have frustrated a lot of web users, contributing to a high bounce and exit rate.
With us heading into May, now is never been a better time to start thinking about holidays for the summer. With this, here is an analysis of a PPC campaign from Love Holidays.