You’ve just created a fantastic shoe collection, unique cosmetic line or killer industrial widget. Now it’s time to unveil it to the buying public. You want to make a big splash and get buyers interested around the country or the world, and you want to do it fast.
The best way to spread the word quickly is with event marketing. Unveiling your product at an event accomplishes two things. First, it puts your product directly in the hands of potential consumers. You’ll gain valuable feedback.
Secondly, you’ll leverage the power of social media as other people witness, test and review your product and disseminate their discovery at the speed of light. 98% of attendees create digital or social content at events, and 100% share their content.