To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. Social networks are a very effective channel for sharing information and discussing buzz between professionals in any field, including content marketing.
One of the fastest and most concise ways to share a trend with a big audience is writing a tweet — Twitter 326 million monthly active users, and you can reach your target audience just by using the right hashtags. It is also a great opportunity to discover what content marketers find interesting and what they are discussing right now.