The pandemic put everything to a halt.
Then, it forced people and businesses alike in the “beginner’s mind.”
The Zen concept hints at a seeming paradox: as you know more about a subject, you tend to dismiss other possibilities.
Yet, as agencies need to rethink their reality and new normal, to adapt to the current circumstances, and discover new ways of positioning themselves, they can use their beginner’s mind and fuel a much-needed change for both clients and industry.
What follows is a quest of shaping choices for the near future in a three-part piece that highlights a core question – How would you build an SEO agency in 2020?