Users sit at the forefront of every business no matter the domain, no matter the service one’s providing. At the end of the day after all that is said and done, the number of users/customers make or break a particular business. Since we’re on that, what attracts a user towards a website or an app? User experience of course!
Ignore UX at your own peril as it affects the entire business channel in ways more than one. Before we delve a little deeper, let’s first dissect what UX design actually is.