“Google only loves you when everyone else loves you first.”
This famous quote by Wendy Piersall, a well-known entrepreneur and social media strategist, is an excellent summary of how SEO works.
To join the club of websites that constantly pop up on the first page of Google search results, you have to make content that your target audience just can’t get enough of. If the search engine then discovers that a lot of people prefer to go to your website to get the information they need, chances are high that your position in search results will gradually improve.