Take a minute, and think about that one email that made you want to click on the actionable button? What was so different about the email? What caught your eyes while reading that email?
Consumers who purchase products through email spend 138% more than those that don’t receive email offers
When your email offers some value to the reader, it does get the results you have anticipated. However, the real question remains how to engage people with the email you have sent, get them to read the content, and make them take the desired action? The answer to this question lies with the target audience or the person reading the email. You should understand what they expect from your email, and what exactly they were looking for when they subscribed to your emails.