Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. Almost 58.6% of American customers use social media to interact with their favorite business at least one to three times per day, therefore, it comes as no surprise that 92% of B2B marketers in North America are flocking to these platforms to boost their online presence.
In this tech-savvy, competitive landscape, it’s becoming increasingly difficult for brands to establish a distinct identity and stand out from the crowd. Sometimes, even after employing the best social media practices, things end up falling apart and you might end up with a PR nightmare on your hands – just the following well-known brands: