One of the tenets in digital marketing these days is persona-based marketing.
The days of a blanket campaign pushing users to buy your wares have long since passed, forcing brands to circle back to one central acknowledgment: you are marketing to humans.
It can feel like a daunting thing to create a plan for, especially for resource-strapped brands that are already feeling overwhelmed with the sheer number of platforms and creative versions they already have to make.
It’s another way the work gets splintered apart into a lot of effort where the payoffs can feel fuzzy to advertisers.