Voice search has been a hot topic for a few years now, but digital marketers are still trying to figure out the best way to take advantage of it.
While most digital marketers have a basic understanding of SEO, voice search is a more complicated issue.
First, how do we know if it is worth investing our time and resources into it?
We’ve seen well-publicized stats:
- Nearly 40 million Americans were said to own a smart speaker back in 2018, and new technology adoption is the driving source behind voice search growth.
- By 2020, as much as one-third of web browsing was predicted to be screenless (this prediction is a few years old, but we have one year to see if it’s true).
- According to Google, 20% of mobile queries were voice search back in 2016.