We app makers want our apps to ace all metrics. We want the numbers to climb, be it in the name of engagement, retention, conversion, stickiness, net promoter score or any other fascinating new metric out there. But the most important metric that essentially decides all these other metrics is the one and only – user happiness.
If your users are happy with your app, they will engage more, convert more and spend more. They will promote your app via word of mouth, which still reigns as the one thing consumers trust most. Not only that, happy users are more likely to forgive any occasional issues that arise in the app, and are more patient with you in general. Happy users are the ones who become loyal customers and brand advocates. And did I mention that loyal customers spend up to 67% more than new customers. Happy users make you happier by validating all your hard work and make your late nights and million lines of code entirely worth the effort.