While Google is still the best at directing visitors to sites, you can’t look at those numbers without being impressed. Turning to social media for extra traffic is a very worthy investment — if you play your cards right.
Arguably, it’s easier than trying to rank in Google since you’ve already done most of your work elsewhere — namely, on your own website. That doesn’t mean it’s a total walk in the park, especially if you aren’t already a big and famous brand. But if others do it, and you want to do it too, why run from the challenge?
So let’s go through the hows of getting as much social media traffic as humanly possible.