Imagine you are browsing a section in a mCommerce App. You intent to buy, so, you place the product in your cart. The moment you are checking out, you receive a long-form asking for your details. Seeing the form, you suspend the process and leave the app.
We all know the slightest of interruption makes user drop out of the order completion process on web or mobile.
According to a report by Statista, 69.5% of online stores globally face shopping cart abandonment by users. Even though the offers and navigation to products are good, users leak from the payment funnel.