There are countless factors that impact whether or not a page ranks in the search engine results page. These factors include the amount of content on your page, focus keyword usage, and even the number of referring domains to your website all have an effect on your page’s ranking (just to name a few).
However, one factor that oftentimes gets overlooked, which you probably guessed by reading the title, is internal linking! The ability to internally link your content together is not only great for site navigation but can bolster your keyword rankings.