Personalization has been making huge waves in the digital marketing landscape ever since we could remember. The quest to understand a customer’s intentions and needs is the new norm, and it’s every marketer’s priority nowadays. Even Google is all about prioritizing searcher intent.
And yet, even traditional personalization won’t suffice anymore. As bigger data has become much easier to compute and collect, the focus on hyper-personalization has increased tenfold. Moreover, it’s also becoming very commonplace. That’s because hyper-personalization takes traditional personalization techniques a step further.