The look and feel of your mobile application plays a more crucial role in terms of sales and increasing downloads. It describes the the visual quotient of your app and in many cases proves to be a better factor for engagement then the overall USP or technology behind it. When aiming towards the general populous, your applications look is what communicates the personality to those who are not that tech savy or acquainted with the tech outputs of a particular application. Nevertheless, any top mobile app development company in USA, should also be able to give you UI/UX solutions pertaining to the business purposes of your applications and assist to overall growth. Let us check a few principles in regard to UI we give close attention to and has helped our clients during our endeavours in mobile and web application.