In 2014, I got into a heated conversation with a colleague. He argued that, within just a few years, robots would replace writers in content marketing. I rolled my eyes so hard my brain ached. The idea of machines crafting sentences as elegant and nuanced as a human writer could was both heretical and impossible, I thought.
Turns out he was right, but the development isn’t the sci-fi creative dystopia I imagined … in most cases. Today, companies indeed use machine learning to generate natural language, and marketers are using AI-powered tools like Narrative Science and Automated Insights to produce practical, well-constructed, high-performing content.