When planning to run a pay per click campaign through Google, understanding the different types of PPC bidding strategies is essential to making sure you don’t break the bank. After all, it can be tempting to just pick five of your best performing keywords, set a budget then sit back and see what happens. But for the best chance of success you’ll need to bear in mind factors such as your business model, marketing goals and of course your budget.
So, what is a PPC bidding strategy? When you sign into your Google Ads account (previously known as AdWords) you have different options to control or automate your keyword bids. When starting out you might find that you prefer a fully automated strategy before switching to a more hands on option as you find your confidence with the platform.