When you’re just starting out, it can be a struggle to find simple advice about where you should be advertising your business online.
The digital marketing world can be noisy, after all, and everyone has an opinion. Your friend tells you that Google Ads is just too expensive. The blogs all say Facebook is for old people. You’re hearing from others that you simply must be on Instagram. And LinkedIn is dying, right? (Everybody knows it, right?)
So how do you know where you should be advertising for your business and your demographic?