I was speaking at a conference the other day, and someone asked me an interesting question…
If you were to start optimizing a site for search engines from ground up, what would you do?
Answering that question would have been a bit easier years ago because to dominate the rankings all you had to do was to build rich anchor text links.
Sadly, SEO isn’t that easy anymore… what used to work in the past doesn’t anymore.
That’s simply because the state of SEO is ultimately in the hands of Google that’s perpetually tweaking and improving its algorithm for optimal user experience.