Congratulations on launching your new app. You are making many people happy in the world by solving their problems. And heck, maybe some extra revenue is flowing in as a byproduct of your goodwill.
But wait. Customer feedback is coming out in the dozens. Your app review on Apple is sitting at a 3.6. Why so low you wonder? A comment reads: It keeps freezing whenever I try to click a button. Another comment says: Where’s the GPS support?
What gives? You thought you had thought of everything.