The email marketing industry is currently in the midst of a seismic shift in the way it builds marketing content and in how that content is delivered to consumers.
Chances are quite good at this point that any global internet user with a Facebook account, an Instagram account, or an email address has probably already experienced this shift, most of them without even realizing it.
Like so many of the digital marketing shifts that preceded it, the one currently taking shape is being driven by technological innovation. Much like the advent of the smartphone and the widespread adoption of marketing automation, the latest technological innovation to rock the digital marketing world has the potential to disrupt some of the industry’s most long-held beliefs and strategies, and to offer brands and marketers new email marketing powers on a scale that few could have anticipated.