As a PPC Strategist working with a variety of clients and industries, I see often certain AdWords features work for some and not others. While there are some obvious wins or constant sources of high ROI, such as Remarketing Lists for Search Ads (RLSAs) producing better revenue and user engagement than broad targeting Display ads, it’s important to try all of AdWords features to find the best efficiencies.
In this post, we’ll share some of the awesome features AdWords has available and encourage you to experiment with any or all of these to see what works for your growing business.