On the way to a purchase, a customer interacts with a variety of channels but mostly with email. The OWOX BI team explains how to use email marketing funnels to turn a visitor into your customer.
Depending on the type of business, the marketing funnel may vary. But the basic steps will be similar. As funnel-based attribution shows, for most projects, email plays an important role in communication throughout the user’s journey, from the very first visit to the purchase. At the same time, it’s necessary to collect data from CRM systems, merge it with user actions on the website, and optimize email distribution to increase sales.
Before proceeding to specific steps of the email marketing funnel, let’s review some points you should take into account.