Has this ever happened to you? You have your car keys right inside your pocket and you are searching for them everywhere except your pocket. Same way, we tend to look for answers to most of the hurdles or snags in our email marketing setup everywhere but in the huge chunk of valuable data that we already possess.
According to a study, companies that use data to send smarter campaigns perform 85% better than their competitors when it comes to sales growth.
However, it’s also important to know how exactly this data should be used so that it helps to further strengthen our email campaigns and ultimately generate better ROI. Monks share 6 ways in which you can make the most of the data to send more personalized, relevant and timely emails.