Customer Research is the foundation of effective marketing. When it comes to email marketing, it becomes all the more important to research and know the target audience so as to deliver a personalized experience with relevant content.
Most of the email marketers struggle with customer research and trying to gather information that would aid better performance and more email conversions. To make things easy for them, EmailMonks connected with Joel Klettke in order to understand how to go about customer research and do it right.
We are sure his insights will help you enhance your email marketing strategy.