When most people think about building a mobile app, their minds go straight to native development. Native apps are built specifically for certain platforms, like iOS or Android. Don’t get me wrong; I won’t sit here and say that there aren’t advantages to taking the native route. But with that said, native development will likely be your most expensive path.
On the other hand, cross-platform development is rising in popularity. In fact, the cross-platform app development market surpassed $7.5 billion at the end of 2018.